000			01540nam a22002537a 4500
003			OSt
005			20260512131109.0
008			250910b |||||||| |||| 00| 0 eng d
040			_aEnglish _ctbs
041			_aEnglish
100			_aHunt, Shelby D. _925917
245			_aA general theory of marketing ethics _c/ Hunt, S. D., & Vitell, S. J.
260			_bJournal of Macromarketing _c1986
362			_aJournal of Macromarketing, 6(1), 5-16
520			_aThe general theory of marketing ethics, first published in the Journal of Macromarketing by Hunt and Vitell (1986), has been the focus of much discussion and empirical testing. As a result, the theory was revised in 1993. This article overviews the 1993 revision of the model and addresses three questions that are often asked by those who use the model in the classroom and/or in research: (1) What is the justification for using normative ethical theory as a starting point for positing a positive ethical theory? (2) Is the Hunt-Vitell (H-V) model a causal model, that is, is each concept in the model a construct to be measured? (3) How, specifically, can the H-V theory be used to teach marketing and business ethics?
650		0	_aMarketing _91020
650		0	_aBusiness ethics _93022
650		0	_aSocial responsibility of business _92683
650		0	_aQuantitative research _922003
650		0	_aDecision making _9339
700			_aVitell, Scott J. _925918
856			_uhttps://journals-sagepub-com.hub.tbs-education.fr/doi/pdf/10.1177/027614678600600103
942			_2lcc
999			_c4963 _d4963