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035			_a(OCoLC)1510888933
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050	0	0	_aHD57.7 _b.S549 2025
100			_aSinek, Simon. _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n2009034570 _1http://id.loc.gov/rwo/agents/n2009034570 _925925
245	1	0	_aStart with why _b: how great leaders inspire everyone to take action _c/ Simon Sinek.
250			_a15th anniversary edition.
250			_aUpdated edition.
264		1	_aNew York, NY : _bPortfolio / Penguin, _c2025.
300			_axiv, 249 pages _billustrations _c22 cm
500			_aFirst published in hardcover as Start with why by Portfolio / Penguin in 2009.
504			_aIncludes bibliographical references (pages 231-241) and index.
505			_aAssume you know — Carrots and sticks — The golden circle — This is not opinion, this is biology — Clarity, discipline, and consistency — The emergence of trust — How a tipping point tips — Start with why, but know how — Know why. Know how. Then what? — Communication is not about speaking, it's about listening — When why goes fuzzy — Split happens — The origins of a why — The new competition.
520			_aIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way— and it’s the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did…but with WHY they did it. Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.
650		0	_aLeadership _0http://id.loc.gov/authorities/subjects/sh85075480 _92600
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999			_c4967 _d4967