000			03823cam a22003497i 4500
001			20314431
005			20260515121748.0
008			180127t20172017nyua b 001 0 eng d
010			_a 2017297174
020			_a9781509832217
035			_a20314431
035			_a(OCoLC)968771116
040			_aBTCTA _beng _cBTCTA _erda _dBDX _dSINLB _dFM0 _dIK2 _dIGA _dUAP _dIUK _dCZA _dOCLCF _dNDS _dYDX _dRB0 _dQGK _dMUU _dDLC
041			_aEnglish
042			_alccopycat
050	0	0	_aHF5415.153 _b.K52 2017
100			_aKim, W. Chan _eauthor. _91645
245	1	0	_aBlue ocean shift _b: beyond competing : proven steps to inspire confidence and seize new growth _c/ W. Chan Kim, Renée Mauborgne.
246	3	0	_aProven steps to inspire confidence and seize new growth
250			_aFirst edition.
264		1	_aNew York : _bHachette Books, _c[2017]
264		4	_c©2017
300			_axi, 322 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 305-307) and index.
505	0		_aReach beyond the best — The fundamentals of market-creating strategy — The mind of a blue ocean strategist — Humanness, confidence, and creative competence — Step one: Getting started — Choosing the right place to start — Constructing the right blue ocean team — Step two: Understand where you are now — Getting clear about the current state of play — Step three: Imagine where you could be — Uncovering the hidden pain points that limit the size of your industry — Discovering an ocean of noncustomers — Step four: Find how you get there — Reconstructing market boundaries, systematically — Developing alternative blue ocean opportunities — Step five: Make your move — Selecting your blue ocean move and conducting rapid market tests — Finalizing and launching your blue ocean move — Epilogue: A national blue ocean shift in action.
520			_aBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation and growth. They show why non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, a non-profit or national government, you will learn how to move from red to blue oceans in a way that builds people’s confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
630		0	_aMSc Brand Management & Creativity _926051
650		0	_aNew products _98236
650		0	_aMarket segmentation _9952
700			_aMauborgne, Renée _eauthor. _91644
942			_2lcc
999			_c4969 _d4969