000			02021nam a22002417a 4500
008			251002b |||||||| |||| 00| 0 eng d
020			_a9781544519562
040			_ctbs
041			_aeng
050			_aHF5415.1265 _b.S37 2021
100			_aSchwartz, Eli _925969 _eauthor
245			_aProduct-led SEO _b: the why behind building your organic growth strategy _c/ Eli Schwartz.
260			_a[Place of publication not identified] : _bHoundstooth Press, _c2021.
300			_a261 pages : _billustrations ; _c23 cm.
505			_aIntroduction — 1. The basics of SEO and how search works — 2. What is product-led SEO? — 3. SEO is a job for humans — 4. SEO and digital marketing — 5. Strategic SEO — 6. Tactical SEO — 7. Broad SEO categories — 8. The company and SEO — 9. Implementing product-led SEO — Conclusion.
520			_aNothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
650		0	_aInternet marketing _91133
650		0	_aSearch engines _925757
650		0	_aWeb search engines _97488
650		0	_aCommunication in marketing _92094
650		0	_aInternet advertising _98759
942			_2lcc
999			_c4989 _d4989