000			03049nam a2200301 c 4500
001			991025470818107026
003			UkOxU
005			20251002111440.0
008			231013s2024 enka f b 001 0 eng d
020			_a9781009209007
035			_a(OCoLC)1417314261
035			_a(OCoLC)on1417314261
040			_aDKDLA _bdan _cDKDLA _dOCLCO _dUkOxU
041			_aeng
050	1	4	_aHC79.T4 _bL4279 2023
100			_aLeiponen, Aija _eauthor _925970
245	1	0	_aDigital innovation strategy _c/ Aija Leiponen
260			_aCambridge : _bCambridge University Press, _c2024.
300			_axvi, 280 pages. : _billustrations (black and white) ; _c26 cm.
504			_aIncludes bibliographical references and index
505	0		_aPart I. Introduction: 1. What is Special about Digital Business Innovation? — 2. Digital Disruption — 3. Disruptive Communication Networks — Part II. Information Products and Sources: 4. Production of Information Goods — 5. Pricing of Information — 6. Consumption of Information — 7. Building and Commercializing Data Assets — 8. Business Model Design for Information Goods — Part III. Networks: 9. Networks and Systems — 10. Network Competition — 11. Platform Strategies — Part IV. Organizing Digital Innovations: 12. The Inverted Firm — 13. Digital Business Models — 14. Business Model Framework — Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model — 16. Sources of Competitive Advantage in Digital Ecosystems — 17. Intellectual Property Rights and Digital Technologies
520	8		_aWith its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations. Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.
650		0	_aTechnological innovations _xEconomic aspects _93594
650		0	_aInformation technology _xEconomic aspects _912278
650		0	_aStrategic planning _93573
650		0	_aNew products _98236
942			_2lcc
999			_c4990 _d4990