000			03547cam a22004097a 4500
001			991107452445206196
005			20251002124101.0
006			m o d
007			cr cnu||||||||
008			241214s2025 nju o 000 0 eng d
020			_a9781394288823
035			_a(CKB)5670000001013139
035			_a(CaSebORM)9781394288823
035			_a(OCoLC)1478696205
035			_a(OCoLC-P)1478696205
035			_a(EXLCZ)995670000001013139
040			_aOCoLC-P _beng _cOCoLC-P
041			_aeng
050		4	_aHC79.I55
100			_aLeGrande, Craig _eauthor _925975
245	1	0	_aAI-driven value management _b: how AI can help bridge the gap across the enterprise to achieve customer success _c/ Craig LeGrande, Venkataraman Lakshminarayanan.
260			_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c2025.
300			_a234 pages : _billustrations, tables, charts (black and white) _c24 cm.
500			_aDescription based upon print version of record.
520			_aUnlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success, authors Craig LeGrande and Venky Lakshminarayanan reveal how artificial intelligence can revolutionize B2B value management. This book lays out a first-ever strategic blueprint for cost-effectively scaling value management programs. Value management is the art and science of orchestrating all the business functions in your company to envision and create exceptional value for your customers - and in the process enhance your pipeline, revenue and renewals. It's designed for business leaders who are looking to harness AI to gain a competitive edge and boost pipeline, revenue and expansions, effectively solving the problem of expensive scaling in business-to-business sales and marketing. Dive into the core of AI-empowered Value Management (AI-VM) through a detailed exploration of a comprehensive AI-driven value management blueprint. This guide uses real-world success stories and cutting edge AI technology solutions to illustrate how businesses can combine people, processes, and technology to execute value management at scale, enhancing efficiency and effectiveness. In this book, you'll: Learn from the successes and strategies of leading companies like Salesforce, ServiceNow, and Amazon Web Services Discover the AI-VM Blueprint, an integrated framework that lays out strategic, operational, and technological guidelines for deploying AI-driven value management Equip your team with actionable insights and tools to innovate and implement AI in your sales, marketing and customer success strategies effectively AI-Driven Value Management is essential reading for B2B professionals eager to leverage AI for business growth. If you are a business leader, manager, or professional aiming to integrate AI into your value management practices, this book will provide you with the knowledge and tools you need.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aArtificial intelligence _xEconomic aspects _925976
650		0	_aValue analysis (Cost control) _925977
650		0	_aIndustrial marketing _92314
650		0	_aSales management _9291
650		0	_aMarketing _xManagement _99256
650		0	_aCustomer relations _xManagement _99249
650		0	_aStrategic planning _93573
650		0	_aTechnological innovations _xManagement _92562
700			_aLakshminarayanan, Venkataraman _eauthor _925978
942			_2lcc
999			_c4995 _d4995