000			02340nam a2200373 i 4500
001			991025395454307026
003			UkOxU
005			20251003101241.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			190218s2020||||enk o ||1 0|eng|d
020			_a9781108708241
035			_a(CKB)4100000010077165
035			_a(UkCbUP)CR9781108762427
035			_a(MiAaPQ)EBC31852324
035			_a(Au-PeEL)EBL31852324
035			_a(EXLCZ)994100000010077165
040			_aUkCbUP _beng _erda _cUkCbUP
041			_aeng
050	0	0	_aHD30.4 _b.G49 2020
100			_aGhauri, Pervez N. _d1948- _eauthor _921139
245	1	0	_aResearch methods in business studies _c/ Pervez Ghauri, Kjell Grn̜haug, Roger Strange.
250			_aFifth edition.
260			_aCambridge : _bCambridge University Press, _c2020.
300			_axix, 327 pages : _billustrations (some color) ; _c25 cm.
500			_aTitle from publisher's bibliographic system (viewed on 29 Jan 2020).
504			_aIncludes bibliographical references and index.
520			_aThis accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.
650		0	_aManagement _xResearch _94396
650		0	_aBusiness _xResearch _94397
700			_aGrn̜haug, Kjell _eauthor _925998
700			_aStrange, Roger _eauthor _925999
942			_2lcc
999			_c5003 _d5003