000			02132nam a22002297a 4500
008			251006b |||||||| |||| 00| 0 eng d
020			_a9781538185513
040			_ctbs
041			_aeng
050			_aAM11 _b.W35 2006
100			_aWallace, Margot A. _d1941- _926013 _eauthor
245			_aMuseum branding _b: how to create and maintain image, loyalty, and support _c/ Margot A. Wallace.
250			_aThird edition.
260			_aLanham MD : _bRowman & Littlefield, _c2024.
300			_avii, 271 pages : _billustrations, portraits (black and white) ; _c23 cm.
520			_aMuseums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include Collection and Exhibitions, Archives, Fundraising and Development, Partnerships, Talks and Speakers, and Videos. The chapter on Data adds a new perspective to branding literature. The chapter on Discussion Groups builds on the branding sustained and advanced by successful virtual programs. The Chapter on Research and Development gives essential priority developing relationships with prospective members, donors and supporters. The chapter on Publications shows the smart extension of branding into many platforms. An extensive index recognizes the value of this tool for searching specific concepts and museums.
650		0	_aMuseums _zUnited States _xManagement _926014
650		0	_aMuseums _xPublic relations _zUnited States _926015
650		0	_aMuseum attendance _zUnited States _926016
650		0	_aBranding (Marketing) _96284
942			_2lcc
999			_c5008 _d5008