000 02887cam a2200301 a 4500
001 16800946
005 20260512150114.0
008 110527s2011 inua 001 0 eng
010 _a 2011022697
016 7 _a015790021
_2Uk
020 _a9781118022511
_qpbk.
020 _a1118022513
_qpbk.
035 _a16800946
035 _a(OCoLC)701015001
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dORX
_dUKMGB
_dBWX
_dCDX
_dDLC
041 _aEnglish
042 _apcc
050 0 0 _aHF6146.I58
_bW45 2011
100 _aWeintraub, Marty,
_d1959-
245 1 0 _aKiller Facebook ads
_b: master cutting-edge Facebook advertising techniques
_c/ Marty Weintraub.
260 _aIndianapolis, IN :
_bJohn Wiley & Sons, Inc.,
_c2011.
300 _axxii, 263 pages :
_billustrations ;
_c24 cm.
500 _aIncludes index.
520 _aExpert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
630 0 _aB3 DM Paid & Social Advertising (BiM)
_926974
650 0 _aInternet advertising
_98759
942 _2lcc
999 _c5009
_d5009