000			03531cam a2200433 a 4500
001			991107423444806196
005			20260512150250.0
006			m o d
007			cr#cnu---unuuu
008			130402s2013 caua ob 001 0 eng d
020			_a9781098168179
035			_a(CaSebORM)9781098168179
035			_a(CKB)5590000001307263
035			_a(OCoLC)834614819
035			_a(OCoLC-P)834614819
035			_a(EXLCZ)995590000001307263
040			_aOCoLC-P _beng _epn _cOCoLC-P
041			_aEnglish
050		4	_aHD62.5 _b.C77 2013eb
100			_aCroll, Alistair _921612
245	1	0	_aLean analytics _b: use data to build a better startup faster _c/ Alistair Croll, Benjamin Yoskovitz.
250			_aFirst edition
260			_aSebastopol, CA : _bO'Reilly Media, _c2013.
300			_axxiv, 409 pages : _billustrations.
490	1		_aThe lean series
505	0		_aStop Lying to Yourself — We’re All Liars — How to Keep Score — Deciding What to Do with Your Life — Data-Driven Versus Data-Informed — Finding the Right Metric for Right Now — Analytics Frameworks — The Discipline of One Metric That Matters — What Business Are You In? — Model One: E-commerce — Model Two: Software as a Service (SaaS) — Model Three: Free Mobile App — Model Four: Media Site — Model Five: User-Generated Content — Model Six: Two-Sided Marketplaces — What Stage Are You At? — Stage One: Empathy — Stage Two: Stickiness — Stage Three: Virality — Stage Four: Revenue — Stage Five: Scale — Model + Stage Drives the Metric You Track — Lines in the Sand — Am I Good Enough? — E-commerce: Lines in the Sand — SaaS: Lines in the Sand — Free Mobile App: Lines in the Sand — Media Site: Lines in the Sand — User-Generated Content: Lines in the Sand — Two-Sided Marketplaces: Lines in the Sand — What to Do When You Don’t Have a Baseline — Putting Lean Analytics to Work — Selling into Enterprise Markets — Learn from Within: Intrapreneurs — Conclusion: Beyond Startups.
520			_aWhether you're a start-up founder aiming to disrupt an industry or an entrepreneur seeking to drive change from within, your greatest challenge is creating a product that people genuinely want. Lean Analytics guides you in the right direction. This book shows you how to validate your initial idea, identify the right customers, decide what to build, determine how to monetise your business, and spread the word effectively. Packed with over thirty case studies and insights from more than a hundred business experts, Lean Analytics offers hard-won, real-world knowledge that no entrepreneur can afford to be without. Understand Lean Start-up principles, analytics fundamentals, and the data-driven mindset: Explore six sample business models and how they apply to ventures of all sizes - Discover the One Metric That Matters to you - Learn how to draw a line in the sand, so you’ll know when it’s time to move forward - Apply Lean Analytics principles to large enterprises and established products.
588			_aOCLC-licensed vendor bibliographic record.
630		0	_aB3 DM Web Analytics & Search Engine Optimization (BiM) _926975
650		0	_aNew business enterprises _92621
650		0	_aEntrepreneurship _9570
650		0	_aSuccess in business _91506
650		0	_aMarketing research _91465
650		0	_aConsumers _xPsychology _97445
700			_aYoskovitz, Benjamin _921611
830		0	_aLean series.
906			_aBOOK
942			_2lcc
999			_c5010 _d5010