000			02874cam a2200325 i 4500
001			18403651
005			20260512144747.0
008			141211t20152015caua b 001 0 eng d
010			_a 2014959145
020			_a9781446296622
035			_a18403651
035			_a(OCoLC)907010566
040			_aYDXCP _beng _cYDXCP _erda _dBDX _dOCLCO _dCDX _dOCLCF _dOCLCO _dNHA _dOCLCO _dNHA _dP4A _dUAB _dOCLCA _dCHVBK _dOCLCO _dS3O _dOCLCO _dDLC
041			_aEnglish
042			_alccopycat
050	0	0	_aHF5415 _b.E24 2015
100			_aEagle, Lynne _eauthor. _921782
245	1	0	_aMarketing ethics & society _c/ Lynne Eagle & Stephan Dahl.
246	3		_aMarketing ethics and society
264		1	_aLos Angeles : _bSAGE, _c[2015].
264		4	_c©2015
300			_axiii, 300 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to marketing ethics — Criticisms of marketing — Contrasting perspectives on marketing — Ethical issues in marketing relationships — Ethics in new media — Ethical consumption — Marketing to young and vulnerable consumer groups — Promotion of harmful products — Lifestyle, health and pharmaceutical marketing — Tourism, heritage, cultural, arts and cause-related marketing — Ethics in social marketing — Legislation, regulation and ethics.
520			_a Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
650		0	_aMarketing _xMoral and ethical aspects _923367
650		0	_aMarketing _xSocial aspects _97447
700			_aDahl, Stephan _eauthor. _921318
942			_2lcc
999			_c5011 _d5011