000 01284nam a22001937a 4500
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020 _a9780670089840
040 _ctbs
041 _aEnglish
100 _aChakraborty, Indranil
_926034
245 _aStories at work
_b: Unlock the Secret to Business Storytelling
_c/ Indranil Chakraborty
260 _aPenguin Random House India
_c2018
520 _aIs there a way to share messages that stay with people for days? To influence others without overwhelming them with data and analysis? To drive real change within an organisation? The answer lies in storytelling. Storytelling in business differs from casual anecdotes told among friends — it must be grounded in truth and purpose. Stories at Work shows you how to frame your stories with context and deliver them in a way that captures your audience’s attention. Through its tools, techniques, and clear structures, this book helps you harness the power of storytelling in everyday business communication. You’ll learn how to connect, engage, and inspire — ensuring that what you share leaves a lasting impression on every listener.
650 0 _aStorytelling
_98216
650 0 _aBusiness communication
_94067
942 _2lcc
999 _c5014
_d5014