000			02597pam a2200325 i 4500
001			8062457
003			CaAEU
005			20260512145936.0
008			170306t20172017enka b 001 0 eng
010			_a 2017007654
020			_a9781292103129
035			_aocn974912732
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dYDX _dTFW _dUAB _dAEU
042			_apcc
050	0	0	_aHF5415.2 _b.M29 2017
100			_aMalhotra, Naresh _eauthor. _92313
245	1	0	_aMarketing research _b: an applied approach _c/ Naresh K. Malhotra, Daniel Nunan, David F. Birks.
250			_aFifth Edition.
264		1	_aHarlow, England : _bPearson, _c[2017]
264		4	_c©2017
300			_axvi, 957 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references and indexes.
505	0		_aIntroduction to Marketing Research — Defining the Marketing Research Problem and Developing a Research Approach — Research Design — Secondary Data Collection and Analysis — Internal Secondary Data and Analytics — Qualitative Research: Its Nature and Approaches — Qualitative Research: Focus Group Discussions — Qualitative Research: In-Depth Interviewing and Projective Techniques — Qualitative Research: Data Analysis — Survey and Quantitative Observation Techniques — Causal Research Design: Experimentation — Measurement and Scaling: Fundamentals, Comparative and Non-Comparative Scaling — Questionnaire Design — Sampling: Design and Procedures — Sampling: Determining Sample Size — Survey Fieldwork — Social Media Research — Mobile Research — Data Integrity — Frequency Distribution, Cross-Tabulation and Hypothesis Testing — Analysis of Variance and Covariance — Correlation and Regression — Discriminant and Logit Analysis — Factor Analysis — Cluster Analysis — Multidimensional Scaling and Conjoint Analysis — Structural Equation Modelling and Path Analysis — Communicating Research Findings — Business-to-Business (B2B) Marketing Research — Research Ethics.
520			_aThis edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
650		0	_aMarketing research _91465
650		0	_aMarketing research _xMethodology _98379
700			_aNunan, Daniel _eauthor. _926046
700			_aBirks, David F. _eauthor. _921309
942			_2lcc
999			_c5016 _d5016