000			01669nam a22002177a 4500
008			251008b |||||||| |||| 00| 0 eng d
020			_a9781398621688
040			_ctbs
041			_aeng
050			_aHF5415.1265 _b.M56 2025
100			_aMiner, Tom _926055 _eauthor
245			_aSocial first brands _b: how modern brands create community, loyalty, and growth _c/ Tom Miner.
260			_aLondon ; New York, NY : _bKoganPage, _c2025.
300			_aviii, 258 pages : _billustrations ; _c24 cm.
520			_aAbout the book Table of contents Reviews About the book How can you build a social media strategy that outlasts trends and delivers real impact? Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair. By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value. With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.
650		0	_aInternet marketing _xSocial aspects _926056
650		0	_aInternet marketing _91133
650		0	_aSocial media _xEconomic aspects _95351
650		0	_aStrategic planning _93573
942			_2lcc
999			_c5018 _d5018