000			01844cam a2200325 i 4500
001			17612767
005			20251008101452.0
008			241113t20252025njua b 001 0 eng c
010			_a 2024049789
020			_a9781394273768
035			_a(DLC) 2024049789
035			_a17612767
040			_aWaSeSS/DLC _beng _erda _cDLC _dSINLB _dYDX _dIG# _dOCLCO _dYDX
041			_aeng
042			_apcc
050	0	0	_aHF5415 _b.A3785 2025
100			_aAlbinsson, Pia A. _d1975- _eauthor _926057
245	1	0	_aMarketing and sustainability _b: contradiction or the path to profitable businesses and sustainable societies? _c/ Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment.
260			_aHoboken, NJ : _bWiley, _c2025.
300			_axviii, 270 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
520			_aThis book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing.
650		0	_aMarketing _91020
650		0	_aBusiness enterprises _xEnvironmental aspects _913728
650		0	_aMarketing _xManagement _99256
700			_aGuyader, Hugo _eauthor _926058
700			_aOttosson, Mikael _eauthor _926059
700			_aParment, Anders _d1972- _eauthor _926060
942			_2lcc
999			_c5019 _d5019