000			02428cam a2200325 a 4500
001			5577118
003			CaAEU
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008			110729s2012 enk b 001 0 eng
010			_a 2011032118
015			_aGBB1C1156 _2bnb
016	7		_a015951522 _2Uk
020			_a9780415783521
035			_aocn730403856
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dCDX _dBWX _dAEU
041			_aeng
042			_apcc
050	0	0	_aHF5415 _b.M8348 2012
100			_aMurphy, Patrick E. _d1948- _926106 _eauthor _eeditor
245	1	0	_aEthics in marketing _b: international cases and perspectives _c/ written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.
260			_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2012.
300			_axii, 171 pages ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_aUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.
650		0	_aMarketing _xMoral and ethical aspects _923367
650		0	_aMarketing _vCase studies _98361
700			_aLaczniak, Eugene R. _925915 _eauthor _eeditor
700			_aProthero, Andrea _926107 _eauthor _eeditor
942			_2lcc
999			_c5030 _d5030