000			01606cam a2200289 i 4500
001			a26777765
003			SIRSI
005			20251017152222.0
008			171103s2019 nyua b 001 0 eng
010			_a 2017045383
020			_a9781292265636
035			_a(OCoLC)1010602750
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dYDX _dBDX _dYDX _dOCLCO _dP4A _dUKMGB _dUtOrBLW
041			_aeng
042			_apcc
050	0	0	_aHF5415.2 _b.M29 2019
100			_aMalhotra, Naresh K. _eauthor _926185
245	1	0	_aMarketing research _b: an applied orientation _c/ Naresh K. Malhotra.
250			_aSeventh edition.
260			_aNew York, NY : _bPearson, _c2019.
300			_axxvi, 856 pages : _billustrations (color) ; _c29 cm.
504			_aIncludes bibliographical references and index.
520			_aFor undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
650		0	_aMarketing research _91465
650		0	_aMarketing research _xMethodology _98379
942			_2lcc
999			_c5056 _d5056