000			02548cam a2200301 i 4500
001			a12740899
003			SIRSI
005			20251022144037.0
008			140116s2014 maua b 001 0 eng
010			_a 2014000382
020			_a9781625272225
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dOCLCO _dBDX _dMLY _dYDXCP _dNhCcYME _dUtOrBLW
041			_aeng
042			_apcc
049			_aUPMM
050	0	0	_aHD30.28 _b.C7325 2014
245	0	0	_aCreating business plans _b: gather your resources, describe the opportunity, get buy-in.
260			_aBoston, MA : _bHarvard Business Review Press, _c2014.
300			_aviii, 141 pages ; _c18 cm.
490			_a20-minute manager series
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: Why Write a Business Plan? — Getting started — The structure of a business plan — Describing the Opportunity — Presenting your idea — Executive summary — Business description — Analyzing the business environment — Industry background — Competitive analysis — Market analysis — Introducing Your Management Team — Highlighting qualifications — Presenting the team as a unit — Bringing Your Product to Market — Operations plan: Articulating day-to-day business — Marketing plan: Promoting your value proposition — Projecting Financial Risk and Reward — Preparing your financial plan — Anticipating readers' concerns — Attachments and Milestones — Supplemental information — Milestones.
520			_aA well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: Present your idea clearly; Develop sound financial plans; Project risks—and rewards; Anticipate and address your audience's concerns. Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.
650		0	_aBusiness planning _91415
650		0	_aIndustrial management _920469
710			_aHarvard Business Review Press (Firm) _epublisher _925086
942			_2lcc
999			_c5081 _d5081