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001			9833286
003			CaAEU
005			20251023175649.0
008			210524t20212021nyuab b 001 0 eng
010			_a 2021024614
015			_aGBC189911 _2bnb
016	7		_a020217394 _2Uk
020			_a9781108701440
035			_aon1252739615
040			_aDLC _beng _erda _cDLC _dOCLCO _dUKMGB _dOCLCF _dCDX _dAEKC
041			_aeng
042			_apcc
050	0	0	_aHF1379 _b.C94 2021
100			_aCzinkota, Michael R. _eauthor _920542
245	1	0	_aInternational business / _cMichael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta.
250			_aNinth Edition.
260			_aNew York, NY ; _bCambridge : _bCambridge University Press, _c2021.
300			_axv, 573 pages : _bcolor illustrations, color maps ; _c26 cm.
500			_aRevised edition of International business, c2011.
504			_aIncludes bibliographical references (pages 513-553) and index.
505	0		_aPart I. The international business imperative — Trade and investment policies — The essence of culture — Politics and laws — Part II. Financial management — Developing and emerging markets and their integration — Building data and knowledge — Entry and expansion — Part III. International marketing — Services — International supply chain management — Managing globally — Part IV. Ownership, governance, and sustainability — Digital contributions for international business — International business: the soul and future — Case studies. Alibaba and its influence on international market — Do international traders have it all wrong? — Diwali in India — The tomato: Vegetable or fruit? — Mixel agitators, a French SME expanding into China — HSBC: Guanxi for internationalization — The Bell Boeing V-22 — Tao Kea Noi seaweed snack: Going global — Honeyland manuka honey from New Zealand — When diamonds weep — H-1B visa: A high-tech dilemma — Chopsticks from America: A historic assessment — Ecological cooling: The fridge from Eastern Germany — One afternoon at the United States International Trade Commission — Whiskey to Vietnam: Learning rapidly — References — Index.
520			_aThoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
650		0	_aInternational trade _9495
650		0	_aInternational finance _9496
650		0	_aInvestments, Foreign _91315
650		0	_aInternational business enterprises _94692
650		0	_aInternational business enterprises _xManagement _9498
700			_aRonkainen, Ilkka A. _eauthor _920541
700			_aGupta, Suraksha _eauthor _926306
942			_2lcc
999			_c5099 _d5099