000			01784nam a22002057a 4500
008			251024b |||||||| |||| 00| 0 eng d
020			_a9798733090122
040			_ctbs
041			_aeng
050			_aHF5415.1265
100			_aCapala, Matthew _926320 _eauthor
245			_aThe psycology of a website _b: mastering cognitive biases, conversion triggers, and modern SEO to achieve massive results _c/ Matthew Capala.
260			_a[place of publication not identified] : _bZeit Media LLC, _c2021.
300			_a200 pages : _billustrations, charts, tables (color) ; _c23 cm.
520			_aThe Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google.Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book will take you on a guided journey to: - Build instant trust and minimize friction- Reduce your bounce rates by learning how to overcome common objections- Encourage small commitments pulling the user towards your offer- Frame your offer using effective design and copywriting for the Web- Reassure with social proof to close more sales- Build conversion funnels to create a repeatable source of new customers“Matthew Capala provides something different and necessary
650		0	_aWeb search engines _97488
650		0	_aWeb site development _97487
650		0	_aInternet marketing _91133
942			_2lcc
999			_c5104 _d5104