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008			250612s2025 mau o 001 0 eng d
020			_a9780760392461
035			_a(OCoLC)1523142720
037			_a9780760392478 _bO'Reilly Media
040			_aYDX _beng _cYDX _dOCLCO _dORMDA _dOCLCO _dCLOUD _dUtOrBLW
041			_aeng
049			_aUPMM
050		4	_aNK1510
100			_aSandler, Lyle H. _d1960- _eauthor _926351
245	1	0	_aUniversal principles of storytelling for designers _b: 100 key concepts for bringing good ideas to life _c/ Lyle H. Sandler.
260			_aBeverly, MA : _bRockport Publishers, _c2025.
300			_a213 pages : _billustrations, some color ; _c26 cm.
520			_aUnlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects. In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers: Character Development: How to craft relatable and memorable personas in visual narratives. Plot Structure: Techniques for creating compelling arcs and engaging storylines. Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level. Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative. The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply. Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.
650		0	_aCommunication in design _926352
650		0	_aDesign _vDictionaries _926353
942			_2lcc
999			_c5115 _d5115