000			01241nam a22001577a 4500
008			251029b |||||||| |||| 00| 0 eng d
020			_a9781838119911
040			_ctbs
041			_aeng
100			_aCohen, Jon _926364 _eauthor
245			_aAsking for trouble _b: understanding what people think when you can't trust what they say _c/ Jon Cohen.
260			_aLondon : _bWonder Wheel Publishing, _c2021.
300			_axii, 239 pages : _billustrations ; _c20 cm.
520			_aIt’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can’t trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications.
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999			_c5118 _d5118