000			01484nam a22002537a 4500
003			OSt
005			20251103102926.0
008			250910b |||||||| |||| 00| 0 eng d
022			_a0976-0431
040			_aEnglish _ctbs
041			_aEnglish
100			_aMuduli, Ashutosh _926389
245			_aSouthwest Airlines Success : _c/ Ashutosh Muduli ; Vinita Kaura _b: A Case Study Analysis
260			_bBVIMR Management Edge _c2011
362			_aBVIMR Management Edge. 2011, Vol. 4 Issue 2, p115-118. 4p.
520			_aIn this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.
653			_aAirline industry
653			_aService industries
653			_aBusiness success
653			_aCustomer services
653			_aSouthwest Airlines Co.
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/bth/67657008/southwest-airlines-success-a-case-study-analysis
942			_2lcc
999			_c5126 _d5126