| 000 | 01626nam a22002657a 4500 | ||
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| 003 | OSt | ||
| 005 | 20251103113811.0 | ||
| 008 | 250910b |||||||| |||| 00| 0 eng d | ||
| 022 | _a0017-8012 | ||
| 040 |
_aEnglish _ctbs |
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| 041 | _aEnglish | ||
| 100 |
_aAnsoff, H. Igor _926393 |
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| 245 |
_aStrategies for Diversification. _c/ H. Igor Ansoff |
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| 260 |
_bHarvard Business Review _c1957 |
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| 362 | _aHarvard Business Review; Sep/Oct57, Vol. 35 Issue 5, p113-124, 12p, 5 Graphs | ||
| 520 | _aThe article discusses a method for evaluating profit potential in alternative product-market strategies. The formula for improved return on investment from diversification can be used to calculate conditions where ΔR would be greater than zero, or when it would be profitable to diversify. Four growth strategies are product development, diversification, market development, and market penetration. Long-range sales forecasts can define economic, political and international, industrial, and manufacturing-cost trends, as well as estimating a company's competitive advantage. Topics include product line, product mission, product-market strategy, the objectives of vertical, lateral, and horizontal diversification, and examples of diversification in the aircraft industry. | ||
| 653 | _aDiversification in industry | ||
| 653 | _aMathematical models of economics | ||
| 653 | _aStrategic planning | ||
| 653 | _aMultiproduct firms | ||
| 653 | _aSales forecasting | ||
| 653 | _aMarketing strategy | ||
| 856 | _uhttps://bibliotheque.tbs-education.fr/Default/doc/edb/6769323/strategies-for-diversification | ||
| 942 | _2lcc | ||
| 999 |
_c5128 _d5128 |
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