| 000 | 01846nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251103152344.0 | ||
| 008 | 250910b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0022-2437 | ||
| 040 |
_aEnglish _ctbs |
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| 041 | _aEnglish | ||
| 100 |
_aAaker, Jennifer L. _926396 |
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| 245 |
_aDimensions of Brand Personality _c/ Jennifer L. Aaker |
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| 260 |
_bJournal of Marketing Research _c1997 |
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| 362 | _aJournal of Marketing Research, 1997 Aug 01. 34(3), 347-356. | ||
| 520 | _aAlthough a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed. | ||
| 600 |
_2Personality traits _93 |
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| 653 | _aPersonality traits | ||
| 653 | _aPersonality psychology | ||
| 653 | _aBrands | ||
| 653 | _aFactor analysis | ||
| 653 | _aHonesty | ||
| 653 | _aMarketing | ||
| 653 | _aPsychometrics | ||
| 653 | _aPersonality | ||
| 653 | _aSocial psychology | ||
| 653 | _aConsumer behavior | ||
| 856 | _uhttps://bibliotheque.tbs-education.fr/Default/doc/edsjsr/_b64_ZWRzanNyLjEwLjIzMDcuMzE1MTg5Nw%3d%3d/dimensions-of-brand-personality | ||
| 942 | _2lcc | ||
| 999 |
_c5131 _d5131 |
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