000			01653nam a22002777a 4500
003			OSt
005			20251103160810.0
008			250910b |||||||| |||| 00| 0 eng d
020			_a0167-8116
040			_aEnglish _ctbs
041			_aEnglish
100			_aGeuens, Maggie _93457
245			_aA new measure of brand personality _c/ Maggie Geuens, Bert Weijters, Kristof De Wulf
260			_bInternational Journal of Research in Marketing _c2009
362			_aInternational Journal of Research in Marketing. Volume 26, Issue 2, June 2009, Pages 97-107
520			_aIn response to criticism of brand personality measures that embrace other aspects besides brand personality, we developed a new brand personality measure consisting of personality items only. Belgian respondents (n = 12,789) participated in a study of 193 brands. The new scale consists of five factors that show an affinity with the Big Five human personality dimensions. Unlike existing scales, this new measure proved to be reliable for between-brand between-category comparisons, for between-brand within-category comparisons, and for between-respondent comparisons. Moreover, the scale showed high test–retest reliability and cross-cultural validity (in the US and nine other European countries).
653			_aBrand personality
653			_aBrand attitude
653			_aScale development
653			_aScale reliability
653			_aScale validity
700			_aWeijters, Bert _926401
700			_aDe Wulf, Kristof _926402
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/edselp/S0167811609000172/a-new-measure-of-brand-personality
942			_2lcc
999			_c5134 _d5134