000			01399nam a22002777a 4500
003			OSt
005			20251103165259.0
008			250910b |||||||| |||| 00| 0 eng d
020			_a0022-2429
040			_aEnglish _ctbs
041			_aEnglish
100			_aKotler, Philip _91123
245			_aBroadening the Concept of Marketing _c/ Philip Kotler and Kevin Lane Keller
260			_bJournal of Marketing _c1969
362			_aJournal of Marketing. Jan1969, Vol. 33 Issue 1, p10-15. 6p. 2 Black and White Photographs
520			_aMarketing is a pervasive societal activity that goes considerably beyond the selling of toothpaste, soap, and steel. The authors interpret the meaning of marketing for nonbusiness organizations and the nature of marketing functions such as product improvement, pricing, distribution, and communication in such organizations. The question considered is whether traditional marketing principles are transferable to the marketing of organizations, persons, and ideas.
653			_aNonprofit organizations
653			_aProduct management
653			_aProduct quality
653			_aPhysical distribution of goods
653			_aOrganizational communication
653			_aMarketing & society
700			_aLevy, Sidney J. _926403
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/bth/5001255/broadening-the-concept-of-marketing
942			_2lcc
999			_c5137 _d5137