000			02285nam a22003137a 4500
003			OSt
005			20251104104736.0
008			250910b |||||||| |||| 00| 0 eng d
020			_a2055-2077
020			_a0267-257X
040			_aEnglish _ctbs
041			_aEnglish
100			_aLloveras, Javier _926404
245			_aSustainability marketing beyond sustainable development _c/ Javier Lloveras, Adam P. Marshall, James S. Vandeventer and Mario Pansera _b: towards a degrowth agenda
260			_bJournal of Marketing Management _c2022
362			_aJournal of Marketing Management. Dec2022, Vol. 38 Issue 17/18, p2055-2077. 23p
520			_aDrawing on ecological economics, post-development studies, and political ecology, this paper argues that sustainable development notions have run their course within sustainability marketing debates and proposes degrowth as an alternative framework to steer disciplinary debates in new directions. We chart unexplored territory, offering sustainability marketing scholars tools to navigate degrowth-minded policies, transformative frameworks, and business models. In doing so, our work contributes to existing sustainability marketing debates in three ways: first, we respond to the paucity of studies engaging with the political economy of sustainability marketing. Second, we make visible the tensions and contradictions that arise as marketers seek to reconcile imperatives of economic growth and sustainability. Finally, we foreground degrowth as an emerging sustainability proposition, with potential for inspiring the radical set of transformations required to avert catastrophic climate change and keep global temperatures well below +2°C (relative to pre-industrial levels), as pledged in the Paris Agreement.
653			_aSustainable development
653			_aGlobal temperature changes
653			_aEcological economics
653			_aTransformative learning
653			_aPolitical ecology
653			_aMarketing
700			_aMarshall, Adam P. _926405
700			_aVandeventer, James S. _926406
700			_aPansera, Mario _926407
856			_uhttps://bibliotheque.tbs-education.fr/Default/doc/bth/161969637/sustainability-marketing-beyond-sustainable-development-towards-a-degrowth-agenda
942			_2lcc
999			_c5138 _d5138