000			02209nam a22003137a 4500
003			OSt
005			20260515122822.0
008			250910b |||||||| |||| 00| 0 eng d
022			_a1532-7663
022			_a1057-7408
040			_aEnglish _ctbs
041			_aEnglish
100			_aMorhart, Felicitas _911929 _eauthor
245			_aBrand authenticity _b: an integrative framework and measurement scale _c/ Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin, Bianca Grohmann.
260			_bJournal of Consumer Psychology, _c2015.
362			_aJournal of consumer psychology, 2015-04, Vol.25 (2), p.200-218
520			_aAlthough brand authenticity is gaining increasing interest in consumer behavior research and managerial practice, literature on its measurement and contribution to branding theory is still limited. This article develops an integrative framework of the concept of brand authenticity and reports the development and validation of a scale measuring consumers' perceived brand authenticity (PBA). A multi-phase scale development process resulted in a 15-item PBA scale measuring four dimensions: credibility, integrity, symbolism, and continuity. This scale is reliable across different brands and cultural contexts. We find that brand authenticity perceptions are influenced by indexical, existential, and iconic cues, whereby some of the latters' influence is moderated by consumers' level of marketing skepticism. Results also suggest that PBA increases emotional brand attachment and word-of-mouth, and that it drives brand choice likelihood through self-congruence for consumers high in self-authenticity
630		0	_aMSc Brand Management & Creativity _926051
650		0	_aBranding (Marketing) _96284
650		0	_aBrand name products _92371
650		0	_aAuthenticity (Philosophy) _927111
650		0	_aPublic relations _92442
700			_aMalär, Lucia _926414 _eauthor
700			_aGuèvremont, Amélie _926415 _eauthor
700			_aGirardin, Florent _926416 _eauthor
700			_aGrohmann, Bianca _926417 _eauthor
856			_uhttps://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=2dc42ac5-4ca7-3a4d-a44d-8528a4004d83
942			_2lcc
999			_c5141 _d5141