000			01416cam a2200277 i 4500
001			816271
005			20260512145950.0
008			760206s1976 ilu b 000 0 eng
010			_a 76003765
020			_a9780877570707
035			_a816271
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2 _b.B455
100			_aBellenger, Danny N. _d1946- _926455 _eauthor
245	1	0	_aQualitative research in marketing _c/ Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
260			_aChicago, IL : _bAmerican Marketing Association, _c1976.
300			_ax, 76 pages ; _c23 cm.
490			_aMonographs series _3American Marketing Association _v3
504			_aBibliography: p. 70-76.
520			_aThis monograph is intended to provide a concise treatment of qualitative research in marketing. It is written primarily for the marketing manager to improvise his ability to contract for, interpret, and use qualitative marketing research. It may also prove useful to beginning marketing researchers who need an introduction to this area. The text draws both from academic writing and from interviews with applied marketing researchers. A blend of theoretical and applied concepts has been sought.
650		0	_aMarketing research _91465
650		0	_aQualitative research _95949
700			_aBernhardt, Kenneth L. _d1944- _eauthor _925937
700			_aGoldstucker, Jac L. _eauthor _925938
942			_2lcc
999			_c5161 _d5161