000			02178nam a22002897a 4500
003			OSt
005			20260514172952.0
008			260121b |||||||| |||| 00| 0 eng d
022			_a1744-0696
022			_a1751-8040
022			_a1751-8059
040			_aTBS _bEN _cTBS
041			_aeng
100			_aDinnie, Keith _912509 _eauthor
245			_aPlace branding _b: overview of an emerging literature _c/ Keith Dinnie.
260			_bPlace Branding, _c2004
300			_a106-110 pages.
362			_aPlace branding, 2004-11, Vol.1 (1), p.106-110
520			_aThere is a small but rapidly growing body of literature pertaining to place branding. Many streams of research have provided input to the creation of knowledge in the domain of place branding. This diversity of sources encompasses many disciplines that rarely, if ever, attract attention in the marketing and branding literature. For example, the fields of sociology, history, national identity, and politics may be regarded as having a potentially important contribution to make to the practice of place branding. Practitioners and academics involved in place branding should therefore be prepared to scan horizons far wider than those associated purely with conventional brand management and brand strategy. The country-of-origin literature offers valuable insights into the effect on consumer behaviour that the provenance of a product or service can have. However, it has traditionally been beyond the scope of the country-of-origin literature to analyse the historical and cultural dimensions of which nations are constituted. It is this breadth of scope that characterises place branding. This overview of the literature highlights the multifaceted nature of place branding and identifies some of the landmark texts and emerging avenues in the place branding literature.
630		0	_aMSc International Business _926977
650		0	_aPlace marketing _924199
650		0	_aBranding (Marketing) _96284
650		0	_aCommunication in marketing _92094
650		0	_aMarketing _xManagement _99256
856			_uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/tl63to7vsn
942			_2lcc
999			_c5226 _d5226