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003			OSt
005			20260515115247.0
008			260121b |||||||| |||| 00| 0 eng d
022			_a1536-5433
022			_a1558-0946
040			_aTBS _bEN _cTBS
041			_aeng
100			_aCaldas, Miguel P. _926994 _eauthor
245			_aConceptualizing Brazilian multiple and fluid cultural profiles _c/ Miguel P. Caldas.
260			_bManagement Research: Journal of the Iberoamerican Academy of Management, _c2006.
300			_a169-180 pages.
362			_aManagement research (Armonk, N.Y.), 2006-10, Vol.4 (3), p.169-180
505			_a This paper puts forth a conceptual framework of multiple and fluid national culture focused on the contempo rary Brazilian context. Drawing from recent criticism on the excessive determinism and simplicity of typical cross-cultural depictions, the study (1) analyzes Brazilian contemporary culture from a historical perspective; (2) summarizes prevailing Brazilian cultural depictions in the literature; (3) proposes a conceptual framework centered on the dynamics between cultural differentiation and homogeneity, putting forth predictions on the potential future shifts of the Brazilian cultural texture along these two extremes; and (4) makes the case for culture research focused further on the study and depiction of multiple national cultures, and on their fluidity over time, rather than on monolithic and stable national cultures.
630		0	_aMSc International Business _926977
650		0	_aInternational business enterprises _94692
650		0	_aStrategy _91208
856			_uhttps://www-emerald-com.hub.tbs-education.fr/mrjiam/article-pdf/4/3/169/2032667/jmr1536-5433040303.pdf
942			_2lcc
999			_c5228 _d5228