000			02155nam a22003137a 4500
003			OSt
005			20260513173159.0
008			260121b |||||||| |||| 00| 0 eng d
022			_a1547-7215
022			_a1069-031X
040			_aTBS _bEN _cTBS
041			_aeng
100			_aCavusgil, S. Tamer _9508 _eauthor
245			_aMiddle-class consumers in emerging markets _b: conceptualization, propositions, and implications for international marketers _c/ Tamer S. Cavusgil, Seyda Deligonul, Ilke Kardes, Erin Cavusgil.
260			_bJournal of International Marketing, _c2018
300			_a94-108 pages.
362			_aJournal of International Marketing, 2018-09, Vol.26 (3), p.94-108
520			_aAs emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about this megatrend. What does the "middle class" really mean? What are the theoretical underpinnings for the middle-class phenomenon? What are the implications for international marketing? To address these pressing questions, the authors explore the middle-class phenomenon in emerging markets. Through an examination of conceptual underpinnings and empirical observations, they present a conceptualization and several theoretical propositions. Finally, they provide managerial and scholarly implications of the middle-class phenomenon and offer suggestions for further research.
630		0	_aMSc International Business _926977
650		0	_aMiddle class _zDeveloping countries _927039
650		0	_aConsumers _zDeveloping countries _927040
650		0	_aLifestyles _zDeveloping countries _927041
650		0	_aMarket Research/Competitive Intelligence _911865
700			_aDeligonul, Seyda _927042 _eauthor
700			_aKardes, Ilke _927043 _eauthor
700			_aCavusgil, Erin _927044 _eauthor
856			_uhttps://research-ebsco-com.hub.tbs-education.fr/c/q5dvh4/viewer/pdf/5j62m6mv5j
942			_2lcc
999			_c5238 _d5238