000			03247cam a2200337 a 4500
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003			CaAEU
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008			940620s1994 mau b 000 0 eng
010			_a 94027722
015			_aGB95-4494
020			_a9780262631594
035			_aon1059566407
040			_aDLC _beng _cDLC _dUKM _dNLC _dNLGGC _dBAKER _dBTCTA _dYDXCP _dAEU
041			_aEnglish
049			_aUABA
050	0	0	_aP90 _b.M26 1994
100			_aMcLuhan, Marshall, _d1911-1980.
245	1	0	_aUnderstanding media _b: the extensions of man _c/ Marshall McLuhan ; introduction by Lewis H. Lapham.
250			_aFirst MIT Press ed.
260			_aCambridge, Mass. : _bMIT Press, _c1994.
300			_axxiii, 365 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 361-365).
505			_aIntroduction — The Medium Is the Message — Media Hot and Cold — Reversal of the Overheated Medium — The Gadget Lover: Narcissus as Narcosis — Hybrid Energy: Les Liaisons Dangereuses — Media as Translators — Challenge and Collapse: The Nemesis of Creativity — The Spoken Word: Flower of Evil? — The Written Word: An Eye for an Ear — Clothing: Our Extended Skin — Housing: New Look and New Outlook — Money: The Poor Man’s Credit Card — Clocks: The Scent of Time — The Print: How to Dig It — Comics: MAD Vestibule to TV — The Printed Word: Architect of Nationalism — Wheel, Bicycle, and Airplane — The Photograph: The Brothel-without-Walls — Press: Government by News Leak — Motorcar: The Mechanical Bride — Radio: The Tribal Drum — Television: The Electric Baedeker — Weapons: War and Peace in the Global Village — Summary and Conclusions.
520			_aThe groundbreaking, seminal work that redefined the way we think about communication—and the then-emerging phenomenon of mass media. Marshall McLuhan’s classic work Understanding Media was called “a timeless analysis of how language, speech, and technology shape human behavior in the era of mass communication” by the Wall Street Journal when it was first published in 1964. The book famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the media is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. In the introduction of this edition, esteemed editor and writer Lewis Lapham reevaluated McLuhan’s work in the light of technological as well as political and social changes in the latter half of the twentieth century, showing why McLuhan’s theories enjoyed the critical influence that they did and how he became one of the prophetic voices of our time. In an age of constant connectedness, it is all too easy to forget we did not always live our lives immersed in social media and push notifications. This book offers an invaluable glimpse at just how we got here.
650		0	_aMass media _95003
650		0	_aCommunication _91216
650		0	_aCommunication and technology _911051
700		0	_aLapham, Lewis. _926740
942			_2lcc
999			_c5361 _d5361