000			04187nam a22004333i 4500
001			991107623310006196
005			20260303114626.0
006			m d
007			cr cnu||||||||
008			251002s2025 xx o ||||0 eng d
020			_a9781350064218
024	7		_a10.5040/9781350064249 _2doi
035			_a(MiAaPQ)EBC32322430
035			_a(Au-PeEL)EBL32322430
035			_a(CKB)41496930900041
035			_a(OCoLC)1543220870
035			_a(OCoLC)1520506347
035			_a(UkLoBP)BP9781350064249BC
035			_a(EXLCZ)9941496930900041
040			_aBLOOM _beng _erda _cBLOOM _dUtOrBLW
041			_aEnglish
050		4	_aHB841 _b.L89 2025
245	1	0	_aLuxury and the Senses _b: Past, Present, and Future.
250			_aFirst edition.
264		1	_aLondon : _bBloomsbury Visual Arts, _c2025.
300			_a218 pages
504			_aIncludes bibliographical references and index.
505	0		_aLuxury and the Senses: Past, Present and Future — Bibliography — 1 MULTISENSORY LUXURY CONSUMPTION — Background of Luxury — History of Consumption — Luxury and Consumption — Motivations of Luxury Consumers — Hedonic Consumption and Luxury — Marketing and Its Relationships with the Senses — Visual — Sound — Olfactory — Touch — Taste — Sensory Marketing — The Digital Multisensory Luxury Experience — The Sensory Future of the Luxury Consumer — Future Sensory Engagement — Bibliography — 2 SENSORY DECEPTION AND MANIPULATION IN ANCIENT ARISTOCRATIC BANQUETS — Dining as a Marker of Moral Behaviour amongst Elites — Comparative Practices in Modern Dining: Molecular Gastronomy — The Futurist Cookbook — Dining with the Emperors — The 'Black Banquet' of Domitian — Dining with Elagabalus: Dining as Theatrical Performance — The Saturnalia — Bibliography — 3 THE LUXURY OF COLOURS — From Sensation to Perception and Beyond — Individual Differences — Colours as They Appear — Individual Differences Again: #TheDress — Colour Symbolism — The Luxury of Colours — The Cost of Colours — Sumptuary Laws — The Colours of Luxury — Colour Marketing and Colour Branding — Conclusion — Notes — Bibliography — 4 SENSES AND TRIGGERS A Journey through the Senses — So What Really Happens? — Sight — Auditory Experiences and Triggers — Taste — Taste and Luxury — Smells and Olfaction — How Can All This Information Be Used by Marketers? — The Sense of Touch — Touch and Humans — Summary — Bibliography — 5 FUTURE OF THE SENSES — Sensorial Marketing: The Senses — A New Consumer — Emotions and Experience.
520			_aLuxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from an experiential perspective, this book moves away from the traditional focus on luxury goods, marketing and promotion, and looks instead at the sensory evolution of luxury through time. Bringing together a range of international experts in the field, Luxury and the Senses traces the history of luxury from the over-indulgent banquets of Roman antiquity to the modern swimming pools of Southern California. The book surveys the importance of sensory triggers like scent, taste and texture to our experience of luxury, while looking at questions of gender, branding and marketing through the lens of fashion and consumption. With case studies which range from perfume making to digital technologies, the book delves into the influence of luxury brands, and the new possibilities opened by technology and virtual reality. Highlighting the emotional and sensuous aspects of creating and consuming luxury goods and services, this is essential reading for scholars of fashion, luxury studies, and brand management.
650		0	_aFashion _91004
650		0	_a Consumerism _91003
650		0	_aFashion design _99703
650		0	_aFashion & beauty industries _925472
650		0	_aLuxury _98163
650		0	_aConsumption (Economics) _99134
700			_aDhillon, Yasmin K. Sekhon, _eeditor. _926745
700			_aNorman, Jo, _eeditor. _926746
942			_2lcc
999			_c5364 _d5364