000			02877nam a22003733i 4500
001			991027358221907026
003			UkOxU
005			20260304131636.0
006			m o d |
007			cr#cnu||||||||
008			220904s2022 xx o ||||0 eng d
020			_a9781529420258
035			_a(MiAaPQ)EBC7079518
035			_a(Au-PeEL)EBL7079518
035			_a(CKB)24767655000041
035			_a(Exl-AI)7079518
035			_a(OCoLC)1344158095
035			_a(Perlego)3634506
035			_a(EXLCZ)9924767655000041
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
041			_aEnglish
050		4	_aHF5825.L56
100			_aLingwood, Gyles. _926774
245	1	0	_aCopywriting Third Edition _b: Successful Writing for Design, Advertising and Marketing.
250			_aFirst edition
264		1	_aLondon : _bLaurence King Publishing, _c2022.
300			_a346 pages
505	8		_aGetting to grips with copywriting — The art of writing great copy — Writing for brand and marketing — Interview: Rishi Dastidar, Brandpie — Interview: Vikki Ross, brand and copy consultant — Case Study: IKEA “Silence the Critics” — Case Study: Specialized — Writing for advertising and direct marketing — Interview: Beth Grace, BrandOpus — Interview: Will Awdry, Sutton Young — Case Study: Right To Play — Case Study: Lyric Opera of Chicago — Writing for digital environments — Interview: Jureeporn Thaidumrong, GREYnJ United — Interview: Glenn Fisher, All Good Copy — Case Study: General Electric’s My Mom Makes — Case Study: getcoleman.com — Case Study: monstersupplies.org — Writing for retailing and products — Interview: Meredith Mathews, Half Price Books — Interview: Paul Marshall, Anatomicals — Case Study: Method Home Products — Case Study: Pret A Manger — Writing for company magazines, newsletters and internal communications — Interview: Helen Deverell, Helen Deverell Communications.
520			_aThis book, 'Copywriting: Successful Writing for Design, Advertising and Marketing,' provides a comprehensive guide to the art of copywriting, focusing on its essential role in branding and marketing. The authors, Gyles Lingwood and Mark Shaw, aim to equip readers with the skills needed to craft effective and engaging copy that aligns with an organization's values and resonates with its target audience. The book covers various aspects of copywriting, including writing for digital environments, advertising, brand messaging, and more. It includes interviews and case studies to illustrate successful practices. Intended for both novice and professional writers, it emphasizes the importance of creative thinking and understanding audience preferences in successful copywriting.
650		0	_aBranding (Marketing) _96284
650		0	_aAdvertising _92839
700			_aShaw, Mark. _926775
942			_2lcc
999			_c5374 _d5374