000			02691cam a22003614a 4500
001			3808286
003			CaAEU
005			20260309091429.0
008			060302s2006 nyua b 001 0 eng
010			_a 2006007358
015			_aGBA663442 _2bnb
016	7		_a013512885 _2Uk
020			_a9780814742952
020			_a0814742815 (cloth : alk. paper)
020			_a9780814742815
035			_aocm64594290
040			_aDLC _beng _cDLC _dBAKER _dUKM _dC#P _dIXA _dCOO _dEYE _dIG# _dYDXCP _dOCLCQ _dAEU _dAEVAC
041			_aEnglish
042			_apcc
043			_an-us---
049			_aUABA
050	0	0	_aP94.65.U6 _bJ46 2006
100			_aJenkins, Henry, 1958- _d1958-
245	1	0	_aConvergence culture _b: where old and new media collide _c/ Henry Jenkins.
260			_aNew York : _bNew York University Press, _cc2006.
300			_axi, 308 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 261-278) and index.
505	0		_aIntroduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change — Spoiling Survivor: The Anatomy of a Knowledge Community — Buying into American Idol: How We are Being Sold on Reality TV — Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling — Quentin Tarantino's Star Wars?: Grassroots Creativity Meets the Media Industry — Why Heather Can Write: Media Literacy and the Harry Potter Wars — Photoshop for Democracy: The New Relationship Between Politics and Popular Culture — Conclusion Democratizing Television?: The Politics of Participation.
520			_aMedia analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description.
650		0	_aMass media and culture _926738
650		0	_aPopular culture _99678
942			_2lcc
999			_c5398 _d5398