000			03552pam a22004331i 4500
001			991025336347807026
003			UkOxU
005			20260309114931.0
006			m || d |
007			cr |||||||||||
008			230512s2023 enka ob 001|0 eng|d
015			_aGBC397748 _2bnb
020			_a9781000904451 _q(ePub ebook): _cĐ45.99
020			_a9780367491840
020			_z9780367491888 _q(hardback): _cĐ130.00
020			_z9780367491840 _q(paperback): _cĐ45.99
020			_a9781000904390 _q(PDF ebook): _cĐ45.99
024	7		_a10.4324/9781003044963 _2doi
035			_a(Uk)021062351
037			_a9781000904451 _bIngram Content Group
040			_aStDuBDS _beng _erda _epn _cStDuBDS _dUk _dUkOxU
041			_aEnglish
042			_aukblsr
100			_aBowdin, G. A. J. _eauthor. _1https://isni.org/isni/0000000050776895 _926855
245	1	0	_aEvents management.
250			_aFourth edition / _bGlenn A.J. Bowdin [and five others].
264		1	_aLondon : _bRoutledge, _c2023.
300			_a852 Pages 122 Color Illustrations
490	0		_aEvents management series
500			_aPrevious edition: published as by Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell. Amsterdam: Butterworth-Heinemann, 2011.
500			_aAcademic
504			_aIncludes bibliographical references and index.
505	0		_aSection 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.
506	1		_aLegal Deposit; _cOnly available on premises controlled by the deposit library and to one user at any one time; _eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK). _5UkOxU
520			_aA must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
650		0	_aSpecial events _x Management _922163
700			_aBowdin, G. A. J. _tEvents management. _sThird edition.
942			_2lcc
999			_c5403 _d5403