000			03140pam a22003851i 4500
001			991015375369707026
003			UkOxU
005			20260309122845.0
006			m || d |
007			cr |||||||||||
008			220127s2022 enka ob 001|0|eng|d
015			_aGBC221376 _2bnb
020			_a9781915097200 (PDF ebook) : _cĐ34.99
020			_z9781915097217 (hbk.) : _cĐ85.00
020			_a9781915097194 (pbk.) : _cĐ34.99
035			_a022816854-44oxf_inst
035			_a(UkOxU)022816854
035			_a(Uk)020484498
037			_a9781915097200 _bGoodfellow Publishers Ltd
040			_aStDuBDS _beng _erda _epn _cStDuBDS _dUk
041			_aEnglish
042			_aukblsr
100			_aRaj, Razaq, _eauthor. _1https://isni.org/isni/0000000109789085 _926856
245	1	0	_aEvents management _b: principles and practice.
250			_aFourth edition _b/ Razaq Raj, Tahir Rashid.
264		1	_aOxford : _bGoodfellow Publishers, _c2022.
300			_a448 pages _billustrations (black and white).
500			_aPrevious edition: 2017.
504			_aIncludes bibliographical references and index.
505	0		_aPart One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management — Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management — Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers — Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics — Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.
520			_aThe third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games. A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include: The impact of the London 2012 and Rio 2016 Olympic Games — Van Gogh Augmented Reality in Nuenen — Sands Expo and Convention Center, Las Vegas — Glastonbury Music Festival — Lame Horse Nightclub, Russia — The Leeds Caribbean Festival. The book is suitable for undergraduate and postgraduate students studying Events Management.
650		0	_aSpecial events _x Management _922163
700			_aRashid, Tahir, _eauthor. _1https://isni.org/isni/000000005499403X _926857
942			_2lcc
999			_c5404 _d5404