| 000 | 02419nam a22002537a 4500 | ||
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| 003 | OSt | ||
| 005 | 20260511111944.0 | ||
| 008 | 260428b |||||||| |||| 00| 0 eng d | ||
| 022 | _a2076-3387 | ||
| 040 |
_aTBS _bEN _cTBS |
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| 041 | _aeng | ||
| 100 |
_aSzántó, Péter _926929 _eauthor |
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| 245 |
_aResearch gap in personal branding _b: understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement _c/ Péter Szántó, Árpád Papp-Váry, László Radácsi. |
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| 260 |
_bAdministrative Sciences, _c2025. |
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| 300 | _a148 page. | ||
| 490 |
_aAdministrative Sciences _vvol.15, no.4 |
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| 505 | _aKeywords: Personal Branding; Personal Brand Equity; career development; measurement framework; strategic branding | ||
| 520 | _aPersonal Branding (PB) has gained significant attention in recent years, especially in career advancement and business success. This study addresses the research gap in Personal Brand Equity (PBE) measurement by developing and validating a standardized framework. Using mixed-methods research combining interviews with 10 professionals and surveys of 396 individuals across diverse professional categories, the study identifies and validates three dimensions of PBE: Brand Appeal, Brand Differentiation, and Brand Recognition. Factor analysis revealed six critical attributes influencing PBE (visibility, credibility, differentiation, online presence, professional network, and reputation) and distinguished between external- and self-Personal Brand Equity components. Data were analyzed using exploratory and confirmatory factor analyses (EFA and CFA), with reliability assessed through Cronbach’s alpha (>0.7). Findings demonstrate significant correlations between high PBE scores and positive career outcomes including job satisfaction, salary progression, and advancement opportunities. The resulting Personal Brand Equity Scale (PBES) provides both a measurement tool for professionals seeking to enhance their personal brands and a validated framework for future academic research on personal branding effectiveness. | ||
| 630 | 0 |
_aB2 PBT Personal Brand (BiM) _926903 |
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| 700 |
_aPapp-Váry, Árpád _926930 _eauthor |
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| 700 |
_aRadácsi, László _926931 _eauthor |
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| 856 | _uhttps://research-ebsco-com.hub.tbs-education.fr/linkprocessor/plink?id=a57960ad-0329-3f07-8127-0bce15738870 | ||
| 942 | _2lcc | ||
| 999 |
_c5432 _d5432 |
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