| 000 | 01440nam a2200421Ia 4500 | ||
|---|---|---|---|
| 001 | 660 | ||
| 008 | 230305s2008 xx 000 0 und d | ||
| 020 | _a9780749450854 | ||
| 040 | _cTBS | ||
| 041 | _aeng | ||
| 245 | 4 | _aThe new strategic brand management (2008) | |
| 250 | _a4ª ed | ||
| 260 |
_bKogan Page, _c2008 |
||
| 300 | _axv + 560 p ; 25 cm | ||
| 500 | _acreating and sustaining brand equity long term | ||
| 505 | _aIncluye bibliografía e índice analítico. | ||
| 590 | _bVista previa disponible en Google Books (enlace) | ||
| 630 | 0 |
_aMarketing _xAdvertising _91084 |
|
| 650 |
_aMarca _91551 |
||
| 650 |
_a Estrategia _920505 |
||
| 650 | 0 |
_aMarketing _91020 |
|
| 650 | 0 |
_aBranding (Marketing) _96284 |
|
| 650 | 0 |
_a Posicionamiento _91654 |
|
| 650 |
_a Creación de valor _94094 |
||
| 650 |
_a Publicidad _9863 |
||
| 650 |
_a Distribuidor _92768 |
||
| 650 |
_a Globalización _920561 |
||
| 650 |
_a Reputación _9639 |
||
| 650 |
_a Innovación _9916 |
||
| 650 | _a Imagen corporativa. | ||
| 653 | _aBibliography B3 FLM - Marketing Strategies & Tactics | ||
| 700 |
_aKapferer, Jean-Noël _eAuthor _92368 |
||
| 856 | _uhttp://books.google.com/books?id=8PoItiB7bicC&printsec=frontcover&dq=the+new+brand+strategic+management+kapferer&hl=es&ei=wC6bTaeCMtva4wbB7dHgBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCkQ6AEwAA#v=onepage&q&f=false | ||
| 902 | _a458 | ||
| 905 | _am | ||
| 942 |
_a1 _2ddc |
||
| 999 |
_c669 _d669 |
||