000			02700nam a2200313Ia 4500
001			716
008			230305s2003 xx 000 0 und d
020			_a9780030350849
043			_aen_UK
041			_aeng
245		0	_aBusiness research methods
250			_a7ª ed
260			_a _bThomson, _c2003
300			_axix + 748 p. ; 26 cm
505			_aPART 1. INTRODUCTION. Chapter 1. The Role of Business Research. Chapter 2. Information Systems and Knowledge Management. Chapter 3. Theory Building. Chapter 4. The Research Process: An Overview. Chapter 5. Ethical Issues in Business Research. PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6. Problem Definition and the Research Proposal. Chapter 7. Exploratory Research and Qualitative Analysis. Chapter 8. Secondary Data. PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9. Survey Research: An Overview. Chapter 10. Survey Research: Basic Methods of Communication with Respondents. Chapter 11. Observation Methods. Chapter 12. Experimental Research. PART 4. MEASUREMENT CONCEPTS. Chapter 13. Measurement and Scaling Concepts. Chapter 14. Attitude Measurement. Chapter 15. Questionnaire Design. PART 5. SAMPLING AND FIELDWORK. Chapter 16. Sample Designs and Sampling Procedures. Chapter 17. Determination of Sample Size: A Review of Statistical Theory. Chapter 18. Fieldwork. PART 6. DATA ANALYSIS AND PRESENTATION. Chapter 19. Editing and Coding: Transforming Raw Data into Information. Chapter 20. Basic Data Analysis: Descriptive Statistics. Chapter 21. Univariate Statistics. Chapter 22. Bivariate Analysis: Tests of Differences. Chapter 23. Bivariate Analysis: Measures of Association. Chapter 24. Multivariate Analysis. Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up. PART 7. VIDEO CASES. PART 8. CRITICAL THINKING CASES.
520			_aThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aManagement _xResearch _94396
650			_aBusiness _xResearch _94397
650			_a _912
700			_aZikmund, William G. _eAuthor
902			_a674
905			_am
911			_ahttps://biblioteca.tbs-education.es/portadas/9780030350849.jpg
912			_a2003-01-01
942			_a1
953			_d2011-05-09 13:40:17
999			_c722 _d722