| 000 | 01239nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 835 | ||
| 008 | 230305s1998 xx 000 0 und d | ||
| 020 | _a9780844203492 | ||
| 041 | _aeng | ||
| 245 | 0 | _a2.239 tested secrets for direct marketing success | |
| 260 |
_a _bNTC Business Books, _c1998 |
||
| 300 | _ax + 358 p. ; 25 cm | ||
| 520 | _aPacked with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process. | ||
| 630 |
_aHF COMMERCE _914 |
||
| 650 | 0 |
_aDirect marketing _95026 |
|
| 650 | 0 |
_aSuccess in business _91506 |
|
| 650 |
_a _912 |
||
| 700 |
_aJackson, Don _eAuthor _95027 |
||
| 700 |
_aHatch, Denny _eAuthor _95028 |
||
| 856 | _uhttp://books.google.es/books?id=DnttjSdXh3gC&printsec=frontcover&dq=2239+tested+secrets+for+direct+marketing&hl=es&sa=X&ei=gGkpT5TrII73sgbltbi8AQ&ved=0CDUQ6AEwAA#v=onepage&q=2239%20tested%20secrets%20for%20direct%20marketing&f=false | ||
| 902 | _a479 | ||
| 905 | _am | ||
| 912 | _a1998-01-01 | ||
| 942 | _a1 | ||
| 953 | _d2011-10-24 10:54:15 | ||
| 999 |
_c839 _d839 |
||