000			03187nam a2200325Ia 4500
001			838
008			230305s2010 xx 000 0 und d
020			_a9781405180191
041			_aeng
245		0	_aCreative strategy
260			_a _bWiley, _c2010
300			_ax + 275 p. ; 25 cm
500			_areconnecting business and innovation
520			_aPeople tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. ; ; By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide - from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services - to uncover the creative connections behind successful strategy. ; ; 'Creative Strategy is a talisman for those looking to take a new path' ; -Matt Hardisty, Strategy Director, Mother Advertising ; ; 'It has been said that business is a hybrid of dancing and calculation - the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike.' ; -Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University ; ; 'In today's world, new thinking - creativity - is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run.' ; -Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council
590			_bIncludes bibliographical references (p. [259]-265) and index.
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650		0	_aStrategic planning _93573
650		0	_aCreative ability in business _94129
650		0	_aTechnological innovations _94276
650			_a _912
700			_aCummings, Stephen _eAuthor _95038
700			_aBilton, Chris _eAuthor _95039
856			_uhttp://books.google.com/books?id=LAJ60juwEiQC&printsec=frontcover&dq=creative+strategy&hl=es&ei=WfnDTo3qNoPIsgbnk6HBCw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDMQ6AEwAQ#v=onepage&q&f=false
902			_a431
905			_am
912			_a2010-01-01
942			_a1
953			_d2011-10-24 11:25:00
999			_c842 _d842