000			02718nam a2200337Ia 4500
001			842
008			230305s2012 xx 000 0 und d
020			_a9780273753360
040			_cTBS
041			_aeng
043			_aen_UK
050			_aHF5415.13 _b.K64
100			_aKotler, Philip _91123 _eauthor
245		0	_aMarketing management _c/ Philip Kotler, Kevin Lane Keller
250			_aFourteenth edition ; _bGlobal edition
260			_aHarlow, England : _bPearson Education, _c2012.
300			_a679 pages, 127 variously numbered pages : illustrations (color), portraits (color) ; 28 cm.
504			_aIncludes bibliographical references and index.
505			_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
520			_aFor undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
590			_bIncludes bibliographical references and index.
650		0	_aMarketing _91020
650		0	_aMarketing _xManagement _99256
653			_aBibliography B2 Services Marketing
653			_aBibliography B3 FLM - Marketing Strategies & Tactics
653			_aBibliography MSc - Fashion & Luxury Marketing Management
653			_aBibliography MSc - Marketing Management: Retail & Consumer Goods
700			_aKeller, Kevin Lane _d1956- _eauthor _92447
856			_uhttps://search-ebscohost-com.hub.tbs-education.fr/login.aspx?direct=true&AuthType=sso&db=nlebk&AN=1419695&site=ehost-live&scope=site&custid=s7247265&ebv=EB&ppid=pp_Cover _yEbook (Third Edition, 2016)
942			_2lcc
999			_c846 _d846