000			01784nam a2200277Ia 4500
001			891
008			230305s2008 xx 000 0 und d
020			_a9780131355026
040			_cTBS
041			_aeng
050			_aHD30.28 _b.B36834 2008
100			_aBarney, Jay B. _920912 _eauthor
245		0	_aStrategic management and competitive advantage _b: concepts and cases _c/ Barney, Jay B., Hesterly, William S.
250			_aSecond edition.
260			_a Upper Saddle River, NJ : _bPearson Education, _c2008.
300			_axv, 380 pages, 267 variously numbered pages : illustrations (some color) ; 25 cm.
505			_aPt. 1. The tools of strategic analysis — 1. What is strategy and the strategic management process? — 2. Evaluating a firm’s external environment — 3. Evaluating a firm’s internal capabilities — pt. 2. Business level strategies — 4. Cost leadership — 5. Product differentiation — pt. 3. Corporate strategies — 6. Vertical integration — 7. Corporate diversification — 8. Organizing to implement corporate diversification — 9. Strategic alliances — 10. Mergers and acquisitions.
520			_aFor professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
526			_aB3ASP FLM: Marketing Strategic Approach
650		0	_aStrategic planning _xCase studies _911638
650		0	_aBusiness planning _xCase studies _91416
650		0	_aIndustrial management _xCase studies _9144
650		0	_aCompetition _xCase studies _923331
700			_aHesterly, William S. _eauthor _920911
942			_2lcc
999			_c894 _d894