000			03041nam a2200409Ia 4500
001			2181
008			230305s2014 xx 000 0 und d
020			_a9780415895996
041			_aeng
245		0	_aDoing business in Latin America
260			_a _bRoutledge, _c2014
300			_axvi, 296 pages ; 25 cm.
500			_achallenges and opportunities
505			_a1. Introduction _r2. Current Business Environment -- _r3. Historical Perspective on Doing Business in LA -- _r4. Cultural Issues Affecting Business Activity in LA -- _r5. The Impact of Technology on Business in LA -- _r6. Regional Political Factors Affecting Business Ventures -- _r7. What is The Economic Climate in Latin America? -- _r8. Establishing Businesses In Latin America -- _r9. The Marketing Process -- _r10. The Marketing Mix -Global Marketing -- _r11. Conclusions and The Future--
520			_aSuccess in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners' and scholars' ideas to examine business conducted in Latin America through the lens of international business and globalization. ; ; The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. ; ; With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
650		0	_aNew business enterprises _zLatin America _95310
650		0	_aCorporate culture _zUnited States _95311
650		0	_aMarketing _zUnited States _95312
650			_aLatin America Economic conditions 1945- _95313
650		0	_aCorporate culture _95314
650		0	_aEconomic history _95315
650		0	_aNew business enterprises _92621
650			_aMarketing _91020
650			_aLatin America _95317
650			_a _92
650		0	_aEconomy _xHistory _912408
700			_aGarita, Mauricio, _eAuthor _920914
700			_aSpillan, John E., _eAuthor _920915
700			_aVirzi, Nicholas, _eAuthor _920916
856			_uhttps://books.google.es/books?id=S7FEAwAAQBAJ&printsec=frontcover&dq=doing+business+in+latin+america&hl=es&sa=X&ved=0ahUKEwj865fruofbAhXFPBQKHaCCCVsQ6AEIJzAA#v=onepage&q=doing%20business%20in%20latin%20america&f=false
902			_a852
905			_am
912			_a2014-01-01
942			_a1
953			_d2018-05-15 12:01:05
999			_c901 _d901