000			01913nam a2200325Ia 4500
001			902
008			230305s2008 xx 000 0 und d
020			_a9780749456337
041			_aeng
245		0	_aNew strategies for reputation management
260			_a _bKogan Page, _c2008
300			_avii + 176 p. ; 23 cm
500			_againing control of issues, crises and corporate social responsibility
505			_aReputation management today _rThe corporation under fire-- _rRegaining the reputation initiative-- _rCrisis management-leadership in a tried and tested system-- _rIssues management-shaping the agenda-- _rSocial responsibility-your initiatives on your initiative-- _rTurning the corner-the corporation on the couch.--
520			_aThis book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats.
590			_bIncludes bibliographical references (p. 165-168) and index. ;
630			_aHD INDUSTRIES. LAND USE. LABOR _937
650			_aCorporate image _xManagement _95335
650			_aCorporations _xPublic relations _95336
650		0	_aSocial responsibility of business _92683
650			_a _912
700			_aGriffin, Andrew _eAuthor _95337
856			_uhttp://books.google.com/books?id=BHPt30y9GcwC&printsec=frontcover&dq=new+strategies+for+reputation+management&hl=en&ei=ZaPCTobdHoyb-gbahYDcDQ&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDIQ6AEwAA#v=onepage&q&f=false
902			_a615
905			_am
912			_a2008-01-01
942			_a1
953			_d2011-11-15 11:15:32
999			_c904 _d904