000 | 01842nam a2200337Ia 4500 | ||
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001 | 923 | ||
008 | 230305s2009 xx 000 0 und d | ||
020 | _a9780749455910 | ||
041 | _aeng | ||
245 | 4 | _aThe handbook of European intellectual property management | |
250 | _a2ยช ed | ||
260 |
_a _bKogan Page, _c2009 |
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300 | _axxiv + 549 p. ; 25 cm | ||
500 | _adeveloping, managing and protecting your company's intellectual property | ||
520 | _aWhen managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office. | ||
590 | _bPublished in association with the European Patent Office. ; Includes indexes. | ||
630 |
_aKJE REGIONAL ORGANIZATION AND INTEGRATION (EUROPE) _9954 |
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650 |
_aIntellectual property _xEuropean Union countries _95440 |
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650 |
_aIntellectual capital _xEuropean countries _xManagement _95441 |
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650 |
_aTechnological innovations _xEuropean countries _xManagement _95442 |
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650 |
_a _912 |
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700 |
_aPhilpott, Jeremy _eAuthor _95443 |
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700 |
_aJolly, Adam _eAuthor _95341 |
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856 | _uhttp://books.google.es/books?id=A8-gMjd5occC&pg=PA385&dq=the+handbook+of+european+brand+rights&hl=en&sa=X&ei=B7NoT7buFsbbtAbbpdiaCA&redir_esc=y#v=onepage&q&f=false | ||
902 | _a631 | ||
905 | _am | ||
912 | _a2009-01-01 | ||
942 | _a1 | ||
953 | _d2011-11-16 13:12:44 | ||
999 |
_c927 _d927 |