000 01842nam a2200337Ia 4500
001 923
008 230305s2009 xx 000 0 und d
020 _a9780749455910
041 _aeng
245 4 _aThe handbook of European intellectual property management
250 _a2ยช ed
260 _a
_bKogan Page,
_c2009
300 _axxiv + 549 p. ; 25 cm
500 _adeveloping, managing and protecting your company's intellectual property
520 _aWhen managed well, intellectual property puts enterprises in a position to lock in advantages and command premiums. Instead of competing on price, they will be able to identify, protect and exploit their unique features and distinctive capabilities. But in Europe, the process of commercialising IP remains fraught with difficulties. Although there has been significant progress in developing a unified system, there are major differences in the application and interpretation of IP rights in each national jurisdiction. Produced in association with the European Patent Office.
590 _bPublished in association with the European Patent Office. ; Includes indexes.
630 _aKJE REGIONAL ORGANIZATION AND INTEGRATION (EUROPE)
_9954
650 _aIntellectual property
_xEuropean Union countries
_95440
650 _aIntellectual capital
_xEuropean countries
_xManagement
_95441
650 _aTechnological innovations
_xEuropean countries
_xManagement
_95442
650 _a
_912
700 _aPhilpott, Jeremy
_eAuthor
_95443
700 _aJolly, Adam
_eAuthor
_95341
856 _uhttp://books.google.es/books?id=A8-gMjd5occC&pg=PA385&dq=the+handbook+of+european+brand+rights&hl=en&sa=X&ei=B7NoT7buFsbbtAbbpdiaCA&redir_esc=y#v=onepage&q&f=false
902 _a631
905 _am
912 _a2009-01-01
942 _a1
953 _d2011-11-16 13:12:44
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