000 02359nam a2200349Ia 4500
001 1646
008 230305s2001 xx 000 0 und d
020 _a9780536678973
041 _aeng
245 0 _aBusiness communication
250 _a6ยช ed
260 _a
_bPrentice Hall,
_c2001
300 _axiii, 397 pages : illustrations ; 28 cm.
500 _awith writing improvement exercices
505 _a1. You and Business Communication --
_r2. Qualities of an Effective Business Communication: Attractive Appearance ----
_r3. Qualities of an Effective Business Communication: Good Will Tone ----
_r4. Qualities of an Effective Business Communication: Clear and Complete Message ----
_r5. The Routine Information, 'Yes' or Good News Communication; News Releases ----
_r6. The Negative Communication: The 'No' Message ----
_r7. Sales Letters and Persuasive Claims and Requests ----
_r8. Credit and Collections ----
_r9. Courtesy Messages You Dont Have to Send, But Should ----
_r10. Oral Communications ----
_r11. The Internet and Other Communication Technologies ----
_r12. Healthy Computing ----
_r13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs ----
_r14. Employment Resumes and Application Letters: Miscellaneous Employment Communications ----
_r15. Planning the Business Report or the Term Paper ----
_r16. Writing a Business Report or a Term Paper: Writing Contract Proposals ----
_rAppendix A: Spelling Rules and Spelling Lists ----
_rAppendix B: Punctuation.--
520 _aExplains the basics of business communication and gives students practice in applying them - in many 'real-world' forms of communication. This text employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.
630 _aHF COMMERCE
_914
650 _aCommercial correspondence
_95533
650 0 _aBusiness communication
_94067
650 _aBusiness writing
_95535
650 _aBusiness writing
_95535
650 _aCommercial
_95536
700 _aHemphill, Robert D.
_eAuthor
700 _aDavis Hemphill, Phyllis
_eAuthor
_95538
700 _aMcCormick, Donald W.
_eAuthor
902 _a746
905 _am
912 _a2001-01-01
942 _a1
953 _d2016-11-03 18:58:05
999 _c944
_d944